What Exactly is Gray Matters?
We are a resource from the Think Network that brings together experienced marketers with companies/organizations that need help. We aim to be a haven for experienced, tenured professionals in our industry.
Why Gray Matters?
We are at a time when marketing is more complicated than ever. We have more data, more channels, and more ways to meet our customers where they want to be met.
We also have an aging workforce, but that’s a good thing. You see, more experienced marketers and creative professionals can build marketing strategies that ensure the target audience knows who you are and how you can solve their problems. It's not about the TikTok video; it’s about whether it even makes sense to make a TikTok video… and knowing the difference.
So, combine the complexities of today’s marketing ecosystem with people who understand how to rise above it to answer your core needs and meet your customers needs, and you have Gray Matters.
Gray Matters is built for companies who need help with people who have the experience, know-how and GSD (get stuff done) orientation to build you the marketing plans, creative campaigns, and infrastructure you need.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Who is Gray Matters For?
Our goal is to support and connect experienced, seasoned, curious professionals who have the skills, the knowledge, and the drive to companies of all types:
Start ups or small companies without marketing teams
Companies/organizations who don’t want to staff an FTE-based marketing team full time but know they need help
Companies/organizations who need interim roles filled while they hire full time
Companies/organizations who need part time, help and guidance
Companies that have a project requiring extensive experience and expertise